We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business.
In this episode of Path to Purchase, Tom and Oli explore the use of bespoke videos tailored to specific prospect needs, how to collect rich data that allows you to discover more about your prospects, and how to segment people and bucket them up in order to prescribe them the correct solutions to their problems.
If you’re wondering about how to effectively ‘rope’ people in and how to better serve your paid and organic traffic, this week’s episode has got you covered!
Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand.
If you track your engagement you can see when people lose interest and even deliver content tailored just for them.
Further to what they spoke about in Episode 16 of Path To Purchase Oli and Tom talk more about engagement, specifically tracking how engaged your audience is.
They’ll also go through some strategies they use in their own businesses to increase engagement and get their audiences back on track.
The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doing this right is a full-time job for a whole team.
This week on the Path To Purchase podcast Tom and Oli go through the basics. What the key things that should never be missed when you’re marketing your business, and what are the time-tested steps that you need to take at every step of the customer journey.
So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a chocolate teapot.
In this week’s episode of Path To Purchase Oli Billson and Tom Breeze take you through their strategies for engaging their audiences.
They are also giving you some tips from their personal toolboxes which you can use to keep your audience engaged throughout your campaigns.
The world is only relying more heavily on mobile phones these days.
More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does present its own unique set of challenges...
Optimising and building ads so that they can be easily viewed and accessed on a smartphone or tablet is essential, and in this Episode of Path To Purchase, Tom and Oli show you exactly how to do that.
With a specific focus on YouTube advertising, the experts show you how to utilize the new opportunities out there to advertise to mobile users and reach them more effectively.
They’ll also be sharing their own checklists, so that you can make sure you’re adapting your pages and assets to make them more user-friendly for mobile users.
Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business?
If so, then this Episode of Path To Purchase is going to be for you.
Whatever business you’re in, you’re can build recurring revenue or membership into your model, easily and effectively - to great success, and Tom and Oli are going to show you exactly how to tap into this fruitful income stream.
Focusing on 6 key areas, you’ll be able to monitor, track and invest your time in the right areas, to keep your customers on track and happy.
Check it out right now…
Many people are familiar with Facebook, and are used to creating ads quickly and easily.
Although there’s no denying that Facebook can be incredibly successful, it’s also a market that’s going to get saturated pretty quickly.
YouTube on the other hand is a different story…
In this episode of Path To Purchase Oli Billson and Tom Breeze are here to explain why YouTube advertising is a valuable advertising platform, and why you need to be utilising its advantages in your business.
They’ll be looking at the brand new opportunities opening up with YouTube right now, and showing you how to make the most of this profitable platform.
Get it right and your business could scale at a immense rate, to find out more, be sure to catch this episode right now.
We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyond, it’s understandable that we can’t focus our attention on every single one.
Competing with other businesses for the attention of your leads can be a struggle, but in this episode of Path To Purchase, Oli and Tom are here to show you how to not only attract the attention of your prospects, but keep it for the long term.
By creating effective campaigns, with dynamic, behavioural-led conversations and ensuring contingencies are in place, you’ll be able to increase your overall engagement level, and most importantly, your profits.
Oli and Tom will be sharing both simple and advanced, actionable strategies you can implement right now, to see incredible results in your business.
Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you’ve learnt one step further...
Focusing on the two ‘Big T’s’ of YouTube advertising - Traffic and Targeting, this episode of Path To Purchase helps you create the right type of YouTube ad, for the right audience.
There are so many different types of YouTube adverts you could create, which gives you so many different targeting options. While this offers you huge potential to reach your customer avatar, it can also be daunting if you don’t know where to start.
Fear not - Oli and Tom are here to share their expertise with you, so that you know that you’re investing in ads that are going to resonate with your target audience.
Making prospects believe you are speaking to them, and them alone is one of the surest paths to success.
But sometimes that’s easier said than done.
How do you know exactly what they need to hear and what message to use to convert them into a customer?
A really effective way to segment and follow up with your prospects is to use a Survey. In this Episode of Path To Purchase, Tom Breeze and Oliver Billson are explaining how you can set up your own converting Survey Funnel, to speak to your prospect with a message that will resonate with them.
This is a simple, quick and easy funnel to put in place in your business, but don’t underestimate its effects...
I’m sure you’ve heard the phrase: ‘The Money Is In The List’, right? Well, to a certain extent, that’s true. However, in this Episode Oli and Tom are also showing that the money is also in the relationship you have with the list…
This Episode of Path To Purchase is all about creating some explosive results from your list, very quickly. The experts are focusing on short sequences and quick campaigns to get you some fast results, giving your business an immediate surge of cash.
Listen to specific examples of simple funnels you could send to your list in a matter of minutes, that really work.
Ready to jump in?
We’re all familiar with the concept of the ‘Results Triangle’.
Market Message Media is a vital approach to get behind when you’re creating any funnel or strategy in your business. But what if we could take that concept one step further…
In this Episode, Oli Billson and Tom Breeze do just that.
Drilling down into the behaviour of the customer and looking at the milestones and key moments of their buying process, Oli and Tom share the exact process they work through, to truly get inside the head of any customer.
Looking at case studies and specific examples, you’ll discover how to make it inevitable that your product or service is going to hit your customer at exactly the right time.
Advertising, on YouTube can often feel like a ‘marketing black-hole’ for many business owners.
This week, Tom Breeze and Oli Billson are here to guide you through the process completely, so that you can create some amazing campaigns that give you fantastic results.
Discover how to target the right audience in the best way, create your own framework and methodology to put ads together, and learn how to remarket and retarget you leads on YouTube.
The majority of business owners are barely scratching the surface when it comes to advertising on YouTube, but If you’re looking for creative and innovative ways to use YouTube in your marketing and advertising strategy, then this is an episode you can’t afford to miss.
If you’re looking to grow your business, you’ll also need to grow your team…
It can be extremely challenging to find and hire the right people, who are aligned with your business and have the right attitude and skills.
Plus once you’ve found them, how do you onboard them into your vision effectively?
In this episode, Oli and Tom are sharing their secrets when it comes to employing A-players in your business. Discover how to make your first hire, learn from their errors and mistakes, and make sure you’re recruiting for the RIGHT roles.
They’re also here to show you the processes and systems you need, in order to introduce and train new employees, to give you a big return on your investment in them.
It’s a common misconception that you need to have a big list to get big results...
Today Oli and Tom are going to show you why that’s not always the case.
Touching on Oli’s recent presentation at the GKIC SuperConference, this episode shows you the kind of strategies you need to employ to get the most out of your list. Whether it’s 200 strong or 20,000. They’ll be showing you the types of campaigns that are working right now, that are giving business owners like you a HUGE boost to their bottom line. It all boils down to creating a dynamic customer journey...
If you’ve ever been stumped when it comes to creating the right kind of video for your Facebook, or YouTube advert, then your day just got a heck of a lot better…
In this episode, Oli and Tom are sharing their strategies to really hone in on the right ways to set up your own video ad. They’re going to be talking you through the techniques and tips you need to follow to develop a story; finding the right content that’s going to develop that all-important ‘know like and trust’ factor with your lead.
They’re going to be offering their own advice on the practical implications of setting up a video ad, as well as focusing on their strategies to get the highest quality traffic and ROI.
Even if you‘re very new to marketing, you’ll know that getting your prospect to ‘know, like and trust’ you is essential to making a sale.
This episode, Oli and Tom are here to show you how to utilise your story and your history as an asset, to cultivate trust and similarity between you and your prospect. They’ll be drawing on specific examples and industry giants, discussing how brands present themselves, their identity and their vision, to hone in on their ideal customers.
If you’re looking for a ideas and inspiration to build real relationships and loyal customers in your business, then this is an episode you can’t afford to miss.
How do you know whether a new product or a new business idea is going to convert well and make you money?
In this episode of Path To Purchase, Marketing Experts Oli Billson and Tom Breeze, explore the best ways to ensure that what you’re offering your customers is going to resonate and provide you with a significant profit.
They’ll be diving into their own experiences and showing you how to dial into what your target market is REALLY crying out for. After all, good content doesn’t always equal success.
Let’s jump in...
One of the biggest questions our listeners ask is ‘How do I advertise on YouTube?’
As one of the most new and lucrative ways to promote your business or product, it’s an important question to consider. That’s why Oli and Tom are taking time in this episode to explain how they utilise YouTube as part of a larger marketing strategy, to get the best possible results.
They’ll be revealing the mechanics behind YouTube advertising, the type of ads that are working well, how to move people to take action after watching your ad and the types of remarketing that are proving to be most effective.
Automation is big, but what Oli and Tom want to reveal is how to advertise on YouTube, whilst still retaining a human connection with your prospects…
Looking at their own businesses and experiences with different clients, Oli and Tom look at how they find leads and turn them into customers.
Starting with the core business model, the experts consider what strategies work and what just don’t in today’s market, focusing on the needs and actions of the customer. If you’re looking for some hints and advice to take your lead and turn them into a customer, through a very dynamic journey, this episode is for you.
Here you’ll discover, the part traffic has to play in your strategy, the conversion point in your funnel, case studies and examples that really work, and the messages to capture your lead at every stage of their journey.