Videos are typically a fun and stimulating way for a prospect to learn about your product or service, but there are a lot of details that go into creating one.

In this episode, Oli and Tom simplify production ideas, covering multiple techniques for business owners to try. They discuss what works, what will grab a prospect’s attention, and where mistakes are made. They even break down the components of a 90-second script, discussing constructive elements and how to make it as effective as possible.

And what about when you “get on camera”? New presenters are warned against the dangers of auto-cue and advised on editing. Plus, the two recommend a 3-word phrase which promises to get any prospect listening.

Sharing examples from their own business experience, Oli and Tom discuss ways to source new customers, get them engaged and how to make good use of a booth at events. They cover the best ways to stand out with a booth and how to interest prospects, giving top tips on attracting footfall and getting contact information from leads.

Outlining benefits, the experts also talk about the importance of using multiple platforms and even mention Oli’s most expensive source which brings a better quality of customer.