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Path To Purchase Podcast

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Now displaying: October, 2016
Oct 19, 2016

The world is only relying more heavily on mobile phones these days.

More and more of our marketing is viewed on mobile devices, and while that allows us to reach more people more of the time, it does present its own unique set of challenges...

Optimising and building ads so that they can be easily viewed and accessed on a smartphone or tablet is essential, and in this Episode of Path To Purchase, Tom and Oli show you exactly how to do that.

With a specific focus on YouTube advertising, the experts show you how to utilize the new opportunities out there to advertise to mobile users and reach them more effectively.

They’ll also be sharing their own checklists, so that you can make sure you’re adapting your pages and assets to make them more user-friendly for mobile users.

 

Oct 14, 2016

Want to introduce some sort of recurring revenue, subscription model or continuity aspect to your existing business?

If so, then this Episode of Path To Purchase is going to be for you.

Whatever business you’re in, you’re can build recurring revenue or membership into your model, easily and effectively - to great success, and Tom and Oli are going to show you exactly how to tap into this fruitful income stream.

Focusing on 6 key areas, you’ll be able to monitor, track and invest your time in the right areas, to keep your customers on track and happy.

Check it out right now…

Oct 9, 2016

Many people are familiar with Facebook, and are used to creating ads quickly and easily.

Although there’s no denying that Facebook can be incredibly successful, it’s also a market that’s going to get saturated pretty quickly.

YouTube on the other hand is a different story…

In this episode of Path To Purchase Oli Billson and Tom Breeze are here to explain why YouTube advertising is a valuable advertising platform, and why you need to be utilising its advantages in your business.

They’ll be looking at the brand new opportunities opening up with YouTube right now, and showing you how to make the most of this profitable platform.

Get it right and your business could scale at a immense rate, to find out more, be sure to catch this episode right now.  

Oct 3, 2016

We all know how valuable space in our inbox has now become. With all the marketing messages that we see each day through email, social media and beyond, it’s understandable that we can’t focus our attention on every single one.

Competing with other businesses for the attention of your leads can be a struggle, but in this episode of Path To Purchase, Oli and Tom are here to show you how to not only attract the attention of your prospects, but keep it for the long term.

By creating effective campaigns, with dynamic, behavioural-led conversations and ensuring contingencies are in place, you’ll be able to increase your overall engagement level, and most importantly, your profits.

Oli and Tom will be sharing both simple and advanced, actionable strategies you can implement right now, to see incredible results in your business.

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