Oli and Tom have already introduced you to the world of YouTube advertising, this episode takes what you’ve learnt one step further...

Focusing on the two ‘Big T’s’ of YouTube advertising - Traffic and Targeting, this episode of Path To Purchase helps you create the right type of YouTube ad, for the right audience.

There are so many different types of YouTube adverts you could create, which gives you so many different targeting options. While this offers you huge potential to reach your customer avatar, it can also be daunting if you don’t know where to start.

Fear not - Oli and Tom are here to share their expertise with you, so that you know that you’re investing in ads that are going to resonate with your target audience.

Making prospects believe you are speaking to them, and them alone is one of the surest paths to success.

But sometimes that’s easier said than done.

How do you know exactly what they need to hear and what message to use to convert them into a customer?

A really effective way to segment and follow up with your prospects is to use a Survey. In this Episode of Path To Purchase, Tom Breeze and Oliver Billson are explaining how you can set up your own converting Survey Funnel, to speak to your prospect with a message that will resonate with them.

This is a simple, quick and easy funnel to put in place in your business, but don’t underestimate its effects...

I’m sure you’ve heard the phrase: ‘The Money Is In The List’, right? Well, to a certain extent, that’s true. However, in this Episode Oli and Tom are also showing that the money is also in the relationship you have with the list…

This Episode of Path To Purchase is all about creating some explosive results from your list, very quickly. The experts are focusing on short sequences and quick campaigns to get you some fast results, giving your business an immediate surge of cash.

Listen to specific examples of simple funnels you could send to your list in a matter of minutes, that really work.

Ready to jump in?

We’re all familiar with the concept of the ‘Results Triangle’.

Market Message Media is a vital approach to get behind when you’re creating any funnel or strategy in your business. But what if we could take that concept one step further…

In this Episode, Oli Billson and Tom Breeze do just that.

Drilling down into the behaviour of the customer and looking at the milestones and key moments of their buying process, Oli and Tom share the exact process they work through, to truly get inside the head of any customer.

Looking at case studies and specific examples, you’ll discover how to make it inevitable that your product or service is going to hit your customer at exactly the right time.