Which video content resonates best with your viewers?
In this episode of Path to Purchase, Oli and Tom discuss their own personal thoughts about how different types of video adverts, targeting and promotions are a great way to document yours and your business’ journey, whilst providing high quality content to your viewers and subscribers. Learn more about how Oli went from 0 to 7 figures in just one year, and how to discover new avenues for your video marketing efforts.
If you’re looking to get more subscribers, switch up your video content and promote your business across a different medium, this episode has got you covered.
What are the advantages of recording in a video suite?
In this episode of Path to Purchase, Oli and Tom discuss their own methods of video production, from lighting arrangements to audio setup, to hosting and production software they each recommend. They delve into the opportunities provided by impromptu videos and how these can strengthen your connections with your customers, but also how upgrading your technology and recording environment can help you easily create BETTER content.
If you’re looking to make changes to your current video production setup and want to know more about how videos can boost your credibility as a business owner, this episode has got you covered.
YouTube’s ‘End Screen’ revelation has overtaken the desktop-only Annotations tool, presenting profitable opportunities to build better user experiences.
In this week’s episode of Path to Purchase, Tom discusses this mobile and tablet-friendly tool with Oli in further detail, touching on how it makes it easier for viewers to take action before a video ends, and how it is proven to increase engagement and allow viewers to make decisions easily, thus allowing us to remarket in the right way.
We can get creative with End Screens, and from an ROI standpoint they are proven to work well and ultimately get results.
As we know it, people are becoming a lot more aware that they can reach out to customers and delight them via text message.
In this week’s episode of Path to Purchase, Oli and Tom explore this modality further and how it comes with an opportunity that needs to be harnessed in the right way; to connect with the device in people’s pockets. Text messaging involves a lot less emotional energy than a phone call or a countless stream of emails, and is a proven gateway to eliciting a dynamic response and creating conversations with your customers.
It’s an interesting thought, bringing this channel together where marketing can meet sales in a seamless transition. If you’re looking to switch up your modalities and reach out to your prospects and turn them into customers via a different route, then this week’s podcast has got you covered.