There is a common misconception that Direct Mail is dead. In actual fact, offline advertising is as important now as it has ever been.

In this week’s episode of Path to Purchase, Oli and Tom discuss how mixing up the media with offline and lead generation-based advertising is extremely effective. Oli divulges his three simple steps to successfully driving leads offline to online, with a real business example and statistics.

If you’re looking to leverage the idea of doing offline advertising, and think you should be doing a multi-step process to capture mailing details, look no further. This week’s podcast has got you covered.

In the day-to-day running of a business, it is imperative that every aspect is managed well; from the business owner’s own schedule, to their team’s work agenda and to their customer journeys.

In this week’s episode of Path to Purchase, Oli and Tom explore the different CRM systems, handy tools and software they both use in their daily routines. From Sococo’s virtual office, to using Moleskine Livescribe and to who should really be harnessing the power of Infusionsoft, each of these devices are crucial to the quick capturing of ideas.

If you’re actively developing new business ideas and looking for super-fast ways to get them communicated effectively (to both your team AND clients), then this week’s podcast has got you covered.