The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doing this right is a full-time job for a whole team.
This week on the Path To Purchase podcast Tom and Oli go through the basics. What the key things that should never be missed when you’re marketing your business, and what are the time-tested steps that you need to take at every step of the customer journey.