Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand.
If you track your engagement you can see when people lose interest and even deliver content tailored just for them.
Further to what they spoke about in Episode 16 of Path To Purchase Oli and Tom talk more about engagement, specifically tracking how engaged your audience is.
They’ll also go through some strategies they use in their own businesses to increase engagement and get their audiences back on track.