We all know the power of segmenting your prospects and finding out exactly what they want from you. This enables us to send out the right message to the right people at the right time, which strengthens our list and maximizes our potential as a business.

In this episode of Path to Purchase, Tom and Oli explore the use of bespoke videos tailored to specific prospect needs, how to collect rich data that allows you to discover more about your prospects, and how to segment people and bucket them up in order to prescribe them the correct solutions to their problems.

If you’re wondering about how to effectively ‘rope’ people in and how to better serve your paid and organic traffic, this week’s episode has got you covered!

Regardless of what type of marketing system or funnel you have you will have data points that you can track to see if your audience is engaged with your content and your brand.

If you track your engagement you can see when people lose interest and even deliver content tailored just for them.

Further to what they spoke about in Episode 16 of Path To Purchase Oli and Tom talk more about engagement, specifically tracking how engaged your audience is.

They’ll also go through some strategies they use in their own businesses to increase engagement and get their audiences back on track.

The digital marketing world has changed a huge amount in the last few years. Just a few years ago the average smart small business owner could just about run their own marketing funnel, but now doing this right is a full-time job for a whole team.

This week on the Path To Purchase podcast Tom and Oli go through the basics. What the key things that should never be missed when you’re marketing your business, and what are the time-tested steps that you need to take at every step of the customer journey.

So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a chocolate teapot.

In this week’s episode of Path To Purchase Oli Billson and Tom Breeze take you through their strategies for engaging their audiences.

They are also giving you some tips from their personal toolboxes which you can use to keep your audience engaged throughout your campaigns.