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Path To Purchase Podcast

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Path To Purchase Podcast
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Aug 22, 2016

Advertising, on YouTube can often feel like a ‘marketing black-hole’ for many business owners.

This week, Tom Breeze and Oli Billson are here to guide you through the process completely, so that you can create some amazing campaigns that give you fantastic results.

Discover how to target the right audience in the best way, create your own framework and methodology to put ads together, and learn how to remarket and retarget you leads on YouTube.

The majority of business owners are barely scratching the surface when it comes to advertising on YouTube, but If you’re looking for creative and innovative ways to use YouTube in your marketing and advertising strategy, then this is an episode you can’t afford to miss.

Aug 18, 2016

If you’re looking to grow your business, you’ll also need to grow your team…

It can be extremely challenging to find and hire the right people, who are aligned with your business and have the right attitude and skills.

Plus once you’ve found them, how do you onboard them into your vision effectively?

In this episode, Oli and Tom are sharing their secrets when it comes to employing A-players in your business. Discover how to make your first hire, learn from their errors and mistakes, and make sure you’re recruiting for the RIGHT roles.

They’re also here to show you the processes and systems you need, in order to introduce and train new employees, to give you a big return on your investment in them.

Aug 12, 2016

It’s a common misconception that you need to have a big list to get big results...

Today Oli and Tom are going to show you why that’s not always the case.

Touching on Oli’s recent presentation at the GKIC SuperConference, this episode shows you the kind of strategies you need to employ to get the most out of your list. Whether it’s 200 strong or 20,000. They’ll be showing you the types of campaigns that are working right now, that are giving business owners like you a HUGE boost to their bottom line. It all boils down to creating a dynamic customer journey...

Aug 9, 2016

If you’ve ever been stumped when it comes to creating the right kind of video for your Facebook, or YouTube advert, then your day just got a heck of a lot better…

In this episode, Oli and Tom are sharing their strategies to really hone in on the right ways to set  up your own video ad. They’re going to be talking you through the techniques and tips you need to follow to develop a story; finding the right content that’s going to develop that all-important ‘know like and trust’ factor with your lead.

They’re going to be offering their own advice on the practical implications of setting up a video ad, as well as focusing on their strategies to get the highest quality traffic and ROI.

Aug 1, 2016

Even if you‘re very new to marketing, you’ll know that getting your prospect to ‘know, like and trust’ you is essential to making a sale.

This episode, Oli and Tom are here to show you how to utilise your story and your history as an asset, to cultivate trust and similarity between you and your prospect. They’ll be drawing on specific examples and industry giants, discussing how brands present themselves, their identity and their vision, to hone in on their ideal customers.

If you’re looking for a ideas and inspiration to build real relationships and loyal customers in your business, then this is an episode you can’t afford to miss.

Aug 1, 2016

How do you know whether a new product or a new business idea is going to convert well and make you money?

In this episode of Path To Purchase, Marketing Experts Oli Billson and Tom Breeze, explore the best ways to ensure that what you’re offering your customers is going to resonate and provide you with a significant profit.

They’ll be diving into their own experiences and showing you how to dial into what your target market is REALLY crying out for. After all, good content doesn’t always equal success.

Let’s jump in...

Aug 1, 2016

One of the biggest questions our listeners ask is ‘How do I advertise on YouTube?’

As one of the most new and lucrative ways to promote your business or product, it’s an important question to consider. That’s why Oli and Tom are taking time in this episode to explain how they utilise YouTube as part of a larger marketing strategy, to get the best possible results.

They’ll be revealing the mechanics behind YouTube advertising, the type of ads that are working well, how to move people to take action after watching your ad and the types of remarketing that are proving to be most effective.

Automation is big, but what Oli and Tom want to reveal is how to advertise on YouTube, whilst still retaining a human connection with your prospects…

Aug 1, 2016

Looking at their own businesses and experiences with different clients, Oli and Tom look at how they find leads and turn them into customers.

Starting with the core business model, the experts consider what strategies work and what just don’t in today’s market, focusing on the needs and actions of the customer. If you’re looking for some hints and advice to take your lead and turn them into a customer, through a very dynamic journey, this episode is for you.  

Here you’ll discover, the part traffic has to play in your strategy, the conversion point in your funnel, case studies and examples that really work, and the messages to capture your lead at every stage of their journey.

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